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Because not every frog is a prince

Last year, IT security firm Sophos ran an experiment on Facebook to demonstrate just how willing people were to hand over their information to potential ID thieves. They created a fake profile page on Facebook for a small green plastic frog and sent out 200 friend requests to other Facebook users. Eighty-two of those people responded, and in doing so, divulged personal information like their email address, birthdate, workplace or school location, and phone number – all useful details for the aspiring identity thief.

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Your information. Your choice.

Increasingly, we are putting our personal information online in order to gain access to the benefits of Web 2.0: We list and rank our favourite books on vendor sites, and in return we get recommendations for books we might never have heard of otherwise. We indicate which high school we attended on our Facebook profiles, and in return we reconnect with long-lost friends.

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