Web Leakage Research by the Office of the Privacy Commissioner of Canada - Test Results*
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Office of the Privacy Commissioner of Canada
September 2012
Related link: Infographic: How does web leakage happen?
| Site & Industry Sector | Third-party recipients | Personal data received by each third party | |||||
|---|---|---|---|---|---|---|---|
| Email address | Name | User-name | Postal code | Location | Other | ||
| Organization 1 Retailer |
Online marketing & web analytics | X | X | ||||
| Load balancing/content delivery; marketing | X | ||||||
| Organization 2 Classified ads site |
Online advertising marketplace | X | |||||
| Web analytics | X | ||||||
| Load balancing/content delivery | X | ||||||
| Advertising and ad bidding company | X | ||||||
| Load balancing/content delivery; marketing | X | ||||||
| Organization 3 Media |
Load balancing/content delivery; marketing | X | X | X | |||
| Online marketing & web analytics | X | X | X | ||||
| Content provider (news) | X | X | X | ||||
| Organization 4 Shopping site |
Load balancing/content delivery | X | X | ||||
| Website performance monitoring/management | X | City | |||||
| Load balancing/content delivery; marketing | X | X | City | ||||
| Web analytics | X | X | City | ||||
| Online advertising | X | ||||||
| Web analytics | X | X | City | ||||
| Local search and advertising service | X | ||||||
| Digital marketing | X | City | |||||
| Load balancing/content delivery | X | ||||||
| Social network | X | ||||||
| Load balancing/content delivery | X | ||||||
| Organization 5 Advertising and search site |
Load balancing/content delivery; marketing | X | City | Search string** | |||
| Load balancing/content delivery | X | City | Search string | ||||
| Web analytics | X | City | |||||
| Digital advertising (automotive) | X | City | |||||
| Load balancing/content delivery | X | City | Search string | ||||
| Website performance monitoring/management | X | City | |||||
| Online surveys | X | ||||||
| Online video and video statistics reporting | X | ||||||
| URL shortening service | X | ||||||
| Digital marketing | X | ||||||
| Social network | City | Search string | |||||
| Provider of online marketing data | City | Search string | |||||
| Organization 6 Media |
Analytics and marketing | X | Full | X | City | ||
| Analytics and marketing; online community management services | X | Full | X | City | |||
| Online marketing & web analytics | X | Full | X | City | |||
| Load balancing/content delivery; marketing | X | Full | X | City | |||
| Site & Industry Sector | Third-party recipients | Personal data received by each third party | |||||
|---|---|---|---|---|---|---|---|
| Email address | Name | User-name | Postal code | Location | Other | ||
| Organization 7 Retail |
Load balancing/content delivery; marketing company | X | |||||
| E-flyer provider | X | ||||||
| Organization 8 Retail |
Online marketing & web analytics company | First | |||||
| E-flyer provider | X | ||||||
| Load balancing/content delivery; marketing | X | ||||||
| Organization 9 Retailer |
Load balancing/content delivery; marketing | X | First | X | |||
| Online marketing & web analytics | First | ||||||
| Online social marketing | First | ||||||
| E-flyer provider | X | ||||||
| Organization 10 Retailer |
E-flyer provider | X | |||||
| Technical support (to allow for interactive chat) | X | ||||||
| Web analytics; web-based mapping service | X | ||||||
| E-flyer provider | X | ||||||
| Load balancing/content delivery | X | ||||||
| Organization 11 Media |
Load balancing/content delivery; marketing | X | Full | X | City | ||
* This chart includes the results of tests conducted during July and August 2012.
** Search string refers to search terms the user entered before landing on a particular page.
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