We are regularly told to block or ‘clear our cookies’, or use a private browsing mode, if we don’t want to be tracked as we visit websites. Website operators and marketing, advertising, and other tracking companies, however, have developed other ways of tracking us, called ‘fingerprinting’, which work even if you clear or block your cookies. How prevalent is this kind of cookieless tracking? How accurate is it? And what are the implications for our ability to control our personal information and protect our privacy interests?
When you drive down the road or park your car, have you considered who might be recording where your car was at any given time, and where that information is stored and shared? Public agencies and private companies are using Automated Licence Plate Recognition (ALPR) systems to track vehicles throughout Canada, today.
The way we interact with our digital devices has evolved over time: from specific commands in command line interfaces, to graphical user interfaces (GUIs), to touch-based interfaces. Virtual assistants (VAs) are the next step in this evolution, and they present new privacy challenges. These assistants, such as Siri (Apple), Alexa (Amazon), Cortana (Microsoft), or simply ‘Google’, are designed to respond to your spoken or written commands and take some action. Such commands let you place phone calls, order a car service, book a calendar appointment, play music or buy goods.
Canadians’ mobile devices are filled with applications that collect personal information, including identifiers that are engrained into different parts of the devices. But what exactly are these identifiers, and how are they used?