It’s that time of year again: greeting card stores are decked out in pink, red and white, candy hearts are on sale at the end of every grocery store aisle, roses fly off the shelves by the dozen, and Cupid is a-hunting. Jewelry stores proclaim the only way to “show your love for her” is with a diamond, and teddy bears holding hearts and flowers have taken over gift shops.
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(from our news release)
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A survey commissioned by American academics and privacy advocates reveals that Americans are generally suspicious of efforts to track their behaviour online and to target advertising based on this tracking.
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As followers of Canadian federal privacy law might know, there was a complaint to the Office in June 2004 related to the operations of a US company called Accusearch, which promised to find confidential telephone records on anyone, for a fee. A detailed explanation of the case can be found in our Legal Corner, but the conclusion was a ruling from the Federal Court of Canada that web sites that are accessible from Canada may fall under the OPC’s jurisdiction for investigation.
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Is there an identifiable combination of social, economic, legal, technological or psychological factors that contribute to how Canadians make decisions about their privacy?
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A clickable icon on all behavioural advertisements to find out (quickly and in plain language) what type of information an advertiser is collecting and using about you? Sounds too good to be true for us privacy enthusiasts but this intriguing concept was recently blogged about in the New York Times.
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You know, you’re not really worrying quite enough about the information being collected about you, your preferences, your obsessions and your movements. Not by the government, not by security agencies or law enforcement officials, but by the companies that serve you everyday.
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